Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and corporate performance management, says it will be looking to extend its market leadership and raise brand awareness when it participates at GITEX 2006, the Middle East’s premier IT exhibition.
As the leading vendor in Corporate Performance Management, GITEX provides an ideal platform for Cognos to meet clients and demonstrate how they can continue to drive their business forward while gaining insights on the regional enterprise technology market. The company will focus on its software – the hugely successful Cognos 8 Business Intelligence and Cognos 8 Planning. Cognos 8 BI is the industry’s first Web-services based solution that provides the complete range of BI functionalities in a single product on a proven, single architecture.
‘Cognos first attended GITEX last year and we increased our presence and share in the region,’ said Derek Morrison, regional general manager Cognos Middle East. ‘The event helped us generate significant leads and raise the profile of our brand while allowing us to meet with customers and potential prospects,’
Current estimates from IDC predict that in the region the UAE and Saudi Arabia account for 77 per cent of the Gulf’s current IT spend of $4.94 billion and industry estimates show that the Middle East and North Africa (MENA) IT market is set to grow to US $13.4 billion by 2008.
‘It provides the ideal networking opportunity to meet the right target audience from all over the region. We have experienced phenomenal success with Cognos 8 BI and will be looking to build on that success at this year’s exhibition. The Gulf region is key to our Middle East market and we have invested in the best partners and staff to support customers and prospects in the region,’ Morrison added.
The new version of Cognos 8 BI launched earlier this year includes new search and reporting capabilities to extend the reach of business intelligence to more users, and expand enterprise-application and data support to help maximise operational infrastructure investments.
Designed for companies with even the most complex business models, Cognos 8 Planning is a fully integrated, state-of- the-art, highly scalable solution for planning, budgeting and forecasting. Cognos 8 Planning integrates operational and financial planning in real time for immediate visibility into resource requirements and future business performance.
Cognos 8 Planning is a cornerstone of the Cognos performance management platform, and offers market leading solutions for management and financial reporting, analysis, scorecards and dashboards, event detection, and notification.
Cognos can be found at GITEX 2006 at the DIC zone, stand number 26.