Arbitron, Inc. selected Applix for its business analytics application. By deploying Applix’s platform, Arbitron is able to perform in-depth budgeting and forecasting for various aspects of its business, from revenue, revenue recognition, compensation and fixed assets to company-wide, activity-based reporting and planning.
Arbitron is focused on helping media companies, advertisers and marketers understand media audiences and how to reach consumers more effectively. Its services and software identify marketplace trends and opportunities, which it turn, translate to company growth. To help manage and meet its unique budgeting and forecasting needs, Arbitron required a highly customizable and scaleable business analytics solution.
“We selected Applix over other vendors’ offerings because of its flexibility and technology advantage,” said John Kelly, manager, business analysis, Arbitron. “For example, with Applix we are able to update our financial plans in real time, rather than having many hours of lag between updating assumptions and details and the delivery of a consolidated result to management. As we roll the system out across the business, we expect to glean cost and revenue opportunities through more timely and more focused delivery of financial and operational data.”
“Leading companies such as Arbitron need a single high-performance platform with components that are all integrated to meet their highly agile business model,” said Ben Plummer, vice president, marketing and strategic alliances, Applix, Inc. “Applix is a perfect fit for the nimble company, providing on-demand access to fresh data throughout its operations, immediate what-if scenarios and reports for all levels of users, and rapid configuration and extension of solutions into multiple departments.”