Budgeting Software Journal

Arbitron, Inc. selected Applix for its business analytics application. By deploying Applix’s platform, Arbitron is able to perform in-depth budgeting and forecasting for various aspects of its business, from revenue, revenue recognition, compensation and fixed assets to company-wide, activity-based reporting and planning.
Arbitron is focused on helping media companies, advertisers and marketers understand media audiences and […]

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