Leading cosmetics manufacturer uses Cognos planning solution
to get closer to retail giants.
Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and performance management solutions,announced today that Lâ€™OrÃ©al UK has implemented Cognos Planning to automate existing spreadsheet-based business processes and improve reporting efficiencies.
The worldâ€™s leading cosmetics manufacturer, working with Cognos partner BI Inform, chose Cognos Planning to drive the development of joint business plans for major retailers that sell its range of Lâ€™OrÃ©al Paris, Garnier and Maybelline products.
Lâ€™OrÃ©al UKâ€™s national accounts team, which works with retailers including Tesco, Asda, Boots and Morrisons, is using Cognos to improve planning and forecasting visibility. By taking customersâ€™ electronic point of sale (EPOS) data, the national accounts team can develop unit, sales and profit margin projections including built-in key performance indictors that are tailored to each customerâ€™s requirements. In addition, scenario modeling can be used to forecast the success of customer promotions or Lâ€™OrÃ©al-led promotions and track how seasonal variations may impact sales and profits. [Read more…]